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Google Search Tips
Google is the most used search engine online, with millions of people searching for wide ranges of information every second. The majority of users only use the search engine in its simplest form....
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A Little History of Google
It has become the most popular search engine in the world, but what exactly is Google and how did it start? It has become the most popular search engine in the world, but what exactly is Google and how...
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Marketers Who Overlook Halloween Will Miss Out
By Casey Kurlander A survey by the National Retail Federation (NRF) shows that Halloween is expected to be big this year- an $8 billion holiday to be exact. According to the survey, seven in 10...
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Welcome to the Era of Big Data
Big data analytics enable marketers to identify and manage what is making an impact on their company or brand. We are in an era of big data and there is a huge demand to manage it. Companies like...
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Yahoo’s New Logo: Mixed Reactions
Late Wednesday night, Yahoo unveiled its new logo officially; the company’s first new logo since 1995 received a great deal of hype, with a month-long lead-in on the company’s site starting on August...
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Gap Leverages TV, Video for Back to Blue Campaign
Gap announced its “Back to Blue” campaign last month, and we’ve been following the multi-platform approach that the clothing company has taken ever since. Previously we mentioned that the retailer had...
View ArticleAre “Smart Shelves” The Ad Innovation of The Future?
Mondelez International, formerly known as Kraft—the company behind Oreo, Ritz crackers, Wheat Thins, and many other snacks, is banking on an innovation that could bring advertising right into the...
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An A+ Ad Campaign by a School
An inspired ad campaign by an all-girls preparatory school in Louisville, KY has gone viral nationally—far beyond the expectations that the school initially had—to the extent that there is talk about...
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Important Mobile Advertising Tactics for Small Businesses to Remember
As marketing moves increasingly to mobile, it’s becoming more and more vital that companies develop strategies for making the most of their mobile spend. After all, some seventy-two percent of small...
View ArticlePossible Future ‘Ad Tax’ coming to US
In a move that has the power to impact all industries, Senate Finance Committee Chairman Max Baucus submitted a proposal to make a very big change to the tax code; one piece of reform legislation...
View ArticleWhile M-Commerce is Growing, It’s Still Not Mainstream
Recent research done by Search Engine Land in conjunction with SurveyMonkey shows an interesting reflection on the buying and shopping habits of consumers—at a particularly important time. Of course,...
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Web Analytics in 2014
While analytics can sound like the less flashy end of internet marketing, it’s a vital part of the system, and in fact analytics are what make it possible for campaigns to expand and scale. As more...
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